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In case you missed it. 7x World Champion Lewis Hamilton Car Racing shirt We kicked off our Design Innovation Series: Street Fleece Edition on YouTube by going over the basics of printing on fleece fabric. So if you missed it, we recapped it in last week’s blog that you can check out here. This week, we’re diving into design trends. More specifically? Applying a neon print to a neutral garment. Neons are hot right now, but wearing a neon hoodie while a bold look, is not the most wearable thing in the world. Our solution: pair it with a neutral. This combo is a win in our book because it’s understated and brings an element of color to a sophisticated color palette. We aren’t the only ones who are a fan of this look either. We scoped this color combo out on our favorite department stores. Sold yet? Keep reading to see how it’s done.
7x World Champion Lewis Hamilton Car Racing shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guys Tee)
(Hoodie)For those new to this industry. Print-on-demand occurs with direct-to-garment (DTG) printers. These are like large inkjet printers that can print directly on to cotton fabrics. Print-on-demand works for people starting out their clothing line because there are not many upfront cost. It works by you’re simply going to be having your credit cards charged when someone else buys your product from your website. This is great for small influencers or small retail brands. DTG is a great option for anybody who is unsure about how much inventory they should buy, because they don’t have that purchase history with their audience. 7x World Champion Lewis Hamilton Car Racing shirt With DTG, you can offer new designs, try a new line, or target a more niche audience. If you’re not sure how these designs will perform, you won’t be risking that much with DTG. You can start with print-on-demand and then graduate into screen printing for each individual design. Let’s say you have a company logo with one or two colors in the design and you want to print on a black shirt. If you’re planning to sell 500 of them, it is not in your best interest to offer it on print-on-demand but rather try screen printing which you can produce for five or six dollars. Pricing is worth it to switch to traditional screen printing with as few as 50 pieces per design. If you know you can sell 50 pieces of a design, you’ll most likely be saving money with screen printing. Another positive to screen printing is the washability and feel of the print is a bit more premium than DTG.
So what’s best for your brand?
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