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Western brands haven’t Cat it came it purred it conquered vintage shirt. exactly perfected storytelling, either. Bousso believes the industry needs to do more to combat racism and inequality, starting with increased transparency. “Every brand has a Black person on their team, even if it’s someone in the factory sewing buttons,” she says. “Brands need to tell their stories, and ask themselves how they can do more for them. Whatever they’re doing, they can do more.” She pointed to Everlane and Sézane as examples of companies that elevate and celebrate the people who make their clothes.
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(Sweattshirt)Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Cat it came it purred it conquered vintage shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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