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I had brands reaching out saying Don’t Be Trash Transphobic Racist Ableist Sexist Homophobic shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.
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(Hoodie Tee)One consumer-facing change Don’t Be Trash Transphobic Racist Ableist Sexist Homophobic shirt. Lunya has made in the past two months is a new push into social responsibility, like gifting pajamas to health care workers and a new initiative that supports job-retraining programs. Later this year, Lunya will also roll out a “vote from bed” campaign to help people apply for absentee ballots for the 2020 election. Come November, will still be very much a part of our reality, and plenty of Americans won’t feel comfortable going to the polls. Trump’s all-caps tweets denouncing mail-in voting—warning that it could lead to “massive fraud and abuse”—further underscore the need to get people registered. “We need to create the opportunity for people to have their voices heard,” Merrill says. “This is another area where we can lean in, and I’m excited about this new [social] consciousness in business. I think we’re all learning that it isn’t just about profit, it’s about how you can move the needle in so many ways. Maybe it’s by creating a place that’s an example of women thriving in business, or it’s helping people reset their prioritization on what matters in life…These are meaningful things you get to be a part of as a leader.
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