Consumers are increasingly I Love Hole shirt. looking to their favorite brands for action against systemic racism. Some companies, like Glossier and Nike, have donated millions to organizations fighting racial injustice; others haven’t disclosed just how much money they’re giving. More are simply posting messages of solidarity on Instagram, often with lukewarm results. The swift backlash to those perfunctory statements and lazy regrams has brought to light a harsh truth about fashion’s own lack of diversity.
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One consumer-facing change I Love Hole shirt. Lunya has made in the past two months is a new push into social responsibility, like gifting pajamas to health care workers and a new initiative that supports job-retraining programs. Later this year, Lunya will also roll out a “vote from bed” campaign to help people apply for absentee ballots for the 2020 election. Come November, will still be very much a part of our reality, and plenty of Americans won’t feel comfortable going to the polls. Trump’s all-caps tweets denouncing mail-in voting—warning that it could lead to “massive fraud and abuse”—further underscore the need to get people registered. “We need to create the opportunity for people to have their voices heard,” Merrill says. “This is another area where we can lean in, and I’m excited about this new [social] consciousness in business. I think we’re all learning that it isn’t just about profit, it’s about how you can move the needle in so many ways. Maybe it’s by creating a place that’s an example of women thriving in business, or it’s helping people reset their prioritization on what matters in life…These are meaningful things you get to be a part of as a leader.
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