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Fashion has a lot of Morty Smith Kamehameha Kakarick shirt. work to do, period. Just a few weeks ago, sustainability was top of mind for designers as exacerbated issues the industry has ignored for years: excessive waste, enormous carbon emissions, overcrowded factories. Now, we’ve turned our attention rather belatedly to a second plague: systemic racism. In the 11 days since a police officer killed George Floyd in Minneapolis, fashion brands have been taken to task not only for a lack of action, but for decades of negligence: Some have failed to empower people of color on their creative and executive teams, reserving their “activism” for marketing campaigns and fashion shows, while others have neglected to hire Black women and men at all.
Morty Smith Kamehameha Kakarick shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
(Longsleeve Tee)
(Sweattshirt)
(Hoodie Tee)All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Morty Smith Kamehameha Kakarick shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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