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Black communityHeart Y’all Need Science shirt. or have our customers be decision-makers in this process,” he tells Vogue. “Something I’ve been reading and learning about are the tangible, lasting actions that we can take as consumers and citizens to make space for Black-owned businesses. One of those actions is directly buying from [them]. Donating 40% of consumers’ purchases would have been easy, and many of my peers
Heart Y’all Need Science shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
(Hoodie Tee)Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Heart Y’all Need Science shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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