Jewelry designer Isabella Inhale the good shit exhale the bullshit shirt. Lalonde of the brand Beepy Bella raffled off three of her pearl pieces to benefit Reclaim the Block and the Loveland Foundation. Charging $10 per entry, Lalonde raised $2,000. “I found the raffle to be an interactive and unlimited way to have my fans donate to the movement, while getting the chance to win Beepy Bella jewelry for as low as $10,” the designer tells Vogue. “I selected three of my favorite handmade creations, which are one-of-a-kind designs, and made several eye catching posters
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Inhale the good shit exhale the bullshit shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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