While the Percent Let’s Bake Stuff Drink Wine And Watch Christmas shirt. Pledge emphasizes the lack of representation for Black-owned businesses in nationwide stores, its impetus also stemmed from the challenges James faced as a Black woman establishing a luxury brand and navigating the upper echelons of the fashion industry. Even with Something Special, this was at the front of her mind. “My biggest fear in launching that program, if I’m honest with you, was that people were going to look down on it because it was a subscription model and therefore wasn’t considered luxury. The fashion industry is really tough, especially as a Black woman who’s selling a luxury product. There’s a lot of pressure on me personally as a designer to always stay in that space.
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One consumer-facing change Let’s Bake Stuff Drink Wine And Watch Christmas shirt. Lunya has made in the past two months is a new push into social responsibility, like gifting pajamas to health care workers and a new initiative that supports job-retraining programs. Later this year, Lunya will also roll out a “vote from bed” campaign to help people apply for absentee ballots for the 2020 election. Come November, will still be very much a part of our reality, and plenty of Americans won’t feel comfortable going to the polls. Trump’s all-caps tweets denouncing mail-in voting—warning that it could lead to “massive fraud and abuse”—further underscore the need to get people registered. “We need to create the opportunity for people to have their voices heard,” Merrill says. “This is another area where we can lean in, and I’m excited about this new [social] consciousness in business. I think we’re all learning that it isn’t just about profit, it’s about how you can move the needle in so many ways. Maybe it’s by creating a place that’s an example of women thriving in business, or it’s helping people reset their prioritization on what matters in life…These are meaningful things you get to be a part of as a leader.
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