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I had brands reaching out saying Santas Little Cumslut Princess Ugly Christmas shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.
Santas Little Cumslut Princess Ugly Christmas shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
(Longsleeve Tee)
(Sweattshirt)
(Hoodie Tee)And then, well, that’s where we come in Santas Little Cumslut Princess Ugly Christmas shirt. Discharge ink removes the dye from the t-shirt. This exposes the natural colour of the cotton which is then ‘re-dyed’ using pigments that are resistant to the bleaching qualities in the discharge ink. The fibres of the shirt are recoloured so your t-shirt and print can breathe. Have a look at the photo below and you’ll see a close up of some discharge prints. As you can see, the finished product is still all t-shirt and no heavy deposit of ink, which is what you would get with a traditional plastisol print. There are, however, certain limitations to its powers: It won’t work on royal blue, kelly green and purple material. It gives interesting/great (depending on your taste) results on polycotton and triblend t-shirts, we’ll explain this further in the triblend discharge blog post, coming soon!If it were us, we’d go for a discharge print all the time, but it’s a matter of personal preference and it depends on your brief. Hopefully this post will help you out. Having said that, it’s hard to convey just how soft something is in a photo so if you want to drop by, you’re more than welcome. Be warned, though, we can drone on about this ink for hours! We are proud to say that we’re pioneers of discharge ink in Ireland and are the only commercial printer offering these super soft prints.
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