Her latest collection Simpson can’t someone else just do it shirt. pushes her commitments to sustainability even further with jumpsuits and dresses in organic Senegal cotton, lyocell, and cupro. Design-wise, her garments marry Western ease and simplicity with artisanal ingenuity: Each piece can be twisted or tied in a multitude of different ways. Bousso was inspired by the convertible, size-less caftans her mother and grandmothers have worn and passed down, but saw a business advantage, too: More fluid sizing means you can produce less and waste less.
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Sustainable fashion means clothing that is created ethically, from design to sourcing to production, and which is made to last Simpson can’t someone else just do it shirt. (Head here for more on sustainable packaging; and here for tips on sustainable merch printing.) Here are some inspiring examples of fashion brands focusing on both style and a sustainable agenda. This eco-friendly footwear brand has sold more than a million trainers in America. Their success is partly down to simplicity: for their first year of operation, they only had a single shoe available: the Wool Runner, comfortable and versatile, with soles made from sugarcane and upper fabrics from sustainable eucalyptus or merino wool. It’s all in the name with this new online clothes store. With every purchase, 90% of the profits go to charitable causes, with the rest going back to the brand. Better yet, shoppers can choose which charity they want their proceeds to go towards. Based in Camden and launched in 2018, Ninety Percent deals in luxury basics, for those who want clothes for everyday use without skimping on comfort or quality.A favourite for yogis and athletes, this brand sells workout clothing for men and women alongside yoga mats and other accessories. Their sustainable fabrics are not just ethical and flattering, they are also functional, made for sweating and perfecting your vinyasa flow.
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