As Asai designer Surround Yourself With Stroopwafels Not Negativity shirt. A Sai Ta wrote on Instagram, “Black Lives before anything. Just start with one product. 100[% of] profits after the cost to make the garment. Your percentage reflects your compassion. Tbh nobody should be using resources in fashion to further pollute this world until what they create supports black lives and POC in every level.” As factories and studios gradually reopen, some designers have been able to quickly produce and sell new, limited-edition items with all proceeds going toward organizations fighting racial injustice. Last week, Fear of God’s Jerry Lorenzo released a T-shirt
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Surround Yourself With Stroopwafels Not Negativity shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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