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Peter Do, an independent The Grinch Is This Jolly Enough Christmas shirt. label based in New York with 12 employees, will donate 100% of its sale proceeds for the month of June to Color of Change, the Black Youth Project 100, and Black Visions Collective. “With the murder of George Floyd, we as a family decided it was our duty to speak for the first time on the brand channel and to follow words with actions via a financial pledge: An attack against one is an attack against all,” creative director Peter Do tells Vogue. “This is our ongoing commitment to fight for a racially equitable world, not only in word but in deed.”
The Grinch Is This Jolly Enough Christmas shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
(Longsleeve Tee)
(Sweattshirt)
(Hoodie Tee)There’s a reason we’ve never connected loungewear with fashion or considered it part of our actual style The Grinch Is This Jolly Enough Christmas shirt. For most of us pre-, leggings and sweatpants were merely the soft clothes we changed into after work, the worn-out or baggy things we’d never dream of wearing in the “real world.” Now, of course, that liberating feeling of ripping off your suit and wrapping yourself in fleece isn’t even happening: Our entire day is spent in a comfy, cozy dream state. Understandably, it’s inspiring us to up our loungewear game—if not for the benefit of our colleagues on Zoom, then at least for our own productivity. It’s true that we work smarter and perform better when we feel put together, a concept that contradicts the very point of loungewear. But we’re finding there’s a difference between a stained gray hoodie and an outfit—yes, outfit—that’s both exceedingly comfortable and surprisingly elegant.
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