This past Saturday Unicorns Since You Know It All You Should Also Know When To Shut Up shirt. Aurora James, the founder of sustainable accessories brand Brother Vellies, was sitting on her porch and talking to a friend on the phone about the George Floyd protests sweeping through U.S. cities. The conversation quickly turned to more pragmatic ways in which the fashion industry could be of service, beyond the Black Lives Matter statements that were beginning to hit Instagram feeds.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Unicorns Since You Know It All You Should Also Know When To Shut Up shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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