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Before she launched Up On The Rooftop Click Click Click Off Went The Safety Santa Claus Christmas shirt. her brand, she was a high school teacher and taught herself how to make clothes. She finds joy in fusing her culture’s traditional elements with a more unexpected design aesthetic. One of those traditions is sustainability; Gaykamangu says she was always taught to respect the earth. Pieces in her latest collection, called 241: The Contrast, are made from Repreve, a recycled fiber made from plastic bottles. The packaging is also 100% compostable. Most of the designs are reversible as well, encouraging her customers to buy less, re-wear more.
Up On The Rooftop Click Click Click Off Went The Safety Santa Claus Christmas shirt, hoodie, sweater, longsleeve and ladies t-shirt
(Guy Tee)
(Ladies Tee)
(Longsleeve Tee)
(Sweattshirt)
(Hoodie Tee)All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Up On The Rooftop Click Click Click Off Went The Safety Santa Claus Christmas shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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