While the Percent Witch By Nature Salty By Choice shirt. Pledge emphasizes the lack of representation for Black-owned businesses in nationwide stores, its impetus also stemmed from the challenges James faced as a Black woman establishing a luxury brand and navigating the upper echelons of the fashion industry. Even with Something Special, this was at the front of her mind. “My biggest fear in launching that program, if I’m honest with you, was that people were going to look down on it because it was a subscription model and therefore wasn’t considered luxury. The fashion industry is really tough, especially as a Black woman who’s selling a luxury product. There’s a lot of pressure on me personally as a designer to always stay in that space.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated Witch By Nature Salty By Choice shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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