Kathryn and Lizzie World’s Greatest Tutu American Grandma shirt. Fortunato have been donating 20% of proceeds from specific items—namely single-strand, semiprecious necklaces—to charitable organizations throughout COVID-19. They said the response from customers has been unprecedented; in May, they launched a turquoise strand benefiting Every Mother Counts that sold out in a matter of days. Later this week, the sisters will launch their next semiprecious necklace to benefit the Southern Poverty Law Center.
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One consumer-facing change World’s Greatest Tutu American Grandma shirt. Lunya has made in the past two months is a new push into social responsibility, like gifting pajamas to health care workers and a new initiative that supports job-retraining programs. Later this year, Lunya will also roll out a “vote from bed” campaign to help people apply for absentee ballots for the 2020 election. Come November, will still be very much a part of our reality, and plenty of Americans won’t feel comfortable going to the polls. Trump’s all-caps tweets denouncing mail-in voting—warning that it could lead to “massive fraud and abuse”—further underscore the need to get people registered. “We need to create the opportunity for people to have their voices heard,” Merrill says. “This is another area where we can lean in, and I’m excited about this new [social] consciousness in business. I think we’re all learning that it isn’t just about profit, it’s about how you can move the needle in so many ways. Maybe it’s by creating a place that’s an example of women thriving in business, or it’s helping people reset their prioritization on what matters in life…These are meaningful things you get to be a part of as a leader.
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