Aviv the project came together via Merry Christmas 2020 The One Where We Were Quarantine Santa Hat Xmas shirt. video conferencing. “Everything happened so quickly. We hopped on a Zoom session and just talked it out; then, they did a beautiful job of shipping the samples immediately,” says Aden. “I took a screengrab and texted it to my brother so he could show my mom. Then I was calling my cousin who worked with me at St. Cloud and was the person who originally got me the job! Creating these has been such an honor and a full-circle moment.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related. As technology gets more advanced, our clothes become less so Merry Christmas 2020 The One Where We Were Quarantine Santa Hat Xmas shirt. They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is.The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.
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