Of the discussions about Bad Good Awesome Even Better Yay Hang On Wtf shirt. changing the timings of the fashion calendar in 2021 and beyond, Capasa said: “In the end the shows are a mirror of what happens in the market. So that’s where we should start, by asking when is the right time to sell the collections, for how long, and at what price?… The problem we have today is that the market has been going very fast, anticipating and accelerating everything—becoming a little bit fast fashion. And I think we should go back and rethink, with a starting point of timing and pricing in the market.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Bad Good Awesome Even Better Yay Hang On Wtf shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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