Digital phygital physical Puggy Potter shirt. or something else entirely? As London, Milan, and Paris all prepare to reveal the calendars of their upcoming ad hoc fashion weeks, the purpose, timing, and place of the runway show format post-coronavirus has been—and continues to be—a subject under much scrutiny. This Thursday the Camera Nazionale Della Moda—Italy’s CFDA—will unveil the full July 14–17 calendar for this summer’s mostly digital fashion showcase.
Puggy Potter shirt, hoodie, sweater, longsleeve and ladies t-shirt
For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth Puggy Potter shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.
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