While donations Honorary Member Grumpy Old Service Engineer Club Telling It Like It Is shirt. are not the only way to help, financial support is crucial to the success of black community organizations and businesses. On Instagram, Brother Vellies founder Aurora James issued a call for corporations to pledge that at least 15% of their products sold come from black-owned businesses. Her message was aimed at large retailers like Net-a-Porter and Sephora, but the idea resonates. Couldn’t fashion retailers and customers be routing their funds to support black designers and black-owned stores in America right now.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Honorary Member Grumpy Old Service Engineer Club Telling It Like It Is shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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