Ever since the coronavirus Kiss me i’m American shirt. forced the cancelation of the A.P.C. show on the penultimate day of Paris Fashion Week—almost three months ago now—the fashion industry has grown used to dire news: Paycheck Protection Program loans that never materialize; department stores forced into bankruptcy; and furloughed and laid-off workers by the thousands. One unexpected and very welcome bright spot? The emergence in Paris of Charles de Vilmorin, a young French designer with an exuberant vision—Niki de Saint Phalle on acid, or thereabouts—that bucks the current mood.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Kiss me i’m American shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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