I had brands reaching out saying Dear Santa I Wasn’t Aware I Couldn’t Do That Naughty List shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related. As technology gets more advanced, our clothes become less so Dear Santa I Wasn’t Aware I Couldn’t Do That Naughty List shirt. They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is.The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.
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