The Hottest New Celeb Partnership Trend Is Sex Toys

It would surprise exactly no one to hear of most new celebrity-brand partnerships. A-listers team up with beauty brands (like Zoe Kravitz and YSL Beauty), fashion brands (like Jennifer Lopez and Coach), and far too many fragrance brands to mention here all. the. time. The latest celeb partnership trend, however, made us pause: a handful of celebrities have recently announced that they’ve teamed up with sexual wellness brands. Our thoughts? If pairing a celebrity name with sex toys is what it takes for people to feel more comfortable discussing and exploring their sexual health and wellness, we’re here for it. Read on for what Lily Allen, Cara Delevingne and Dakota Johnson have to say about the sex toys and sexual wellness brands they’re backing.

Lily Allen and Womanizer

British singer Lily Allen has been a vocal supporter of the Womanizer long before she became an ambassador for the brand in late 2020. “If I had to pick one vibrator above all others, it would be the Womanizer,” Allen wrote in her 2018 autobiography My Thoughts Exactly. “It can make you come in twenty seconds, or if you keep it going up there, it will reward you with ten orgasms in a row.” Now, Allen has her own hot-pink limited-edition version of the clitoral stimulator out now.

Cara Delevingne and Lora DiCarlo

Model and actor Cara Delevingne is co-founder and creative advisor for sex tech startup Lora DiCarlo. Delevingne told Fast Company that working in the space was something she had “been thinking about for a very long time” and wanted to find the right brand to partner with. “I grew up pretty repressed and English in terms of sexuality,” she added. “That relationship that you have with yourself is the most important one in the world. And this is not just to do with pleasuring yourself, but it’s about exploration and loving yourself.”

Dakota Johnson and Maude